Matter

Marketing Automation/CRM Manager

Digital Marketing - Boston, MA; Newburyport, MA, MA - Full Time

Marketing Automation/CRM Manager

Boston, MA; Newburyport, MA

Hybrid: In office Mon-Thurs


As a Marketing Operations Manager, you will lead our marketing operations practice and will be expected to be a specialist in both Marketing Automation and Sales Enablement & Automation. You will be responsible for optimizing and managing our clients’ marketing and sales automation platforms to drive lead generation, customer engagement, and overall revenue growth. You will play a pivotal role in developing and executing marketing campaigns, nurturing leads, automating sales processes, and analyzing data to continually improve our marketing and sales strategies. We're seeking a highly-skilled and experienced professional who can take our automation efforts to the next level. 
 

Key Responsibilities 

Marketing and Sales Automation Management: 

  • Lead the development, implementation, and management of all marketing and sales automation campaigns using platforms like HubSpot, Pardot, Salesforce (High Velocity, Pardot), and Marketo 

  • Create and optimize automated workflows and sales cadences to drive lead generation, lead nurturing, and customer engagement. 

  • Ensure email marketing campaigns are effectively executed, including list segmentation, content creation, and A/B testing. 

  • Automate sales processes to enhance lead qualification, lead scoring, and lead handoff to the sales team. 

  • Monitor and maintain data hygiene and database/CRM health to ensure accurate targeting and reporting. 

  • Ability to sell marketing automation services, including pitching services, developing strategies for RFPs and closing new business wins  

  • Demonstrated ability to evaluate marketing funnels holistically, recommend lead flow setups and optimize marketing strategies for B2B and B2C  


Campaign Development and Execution: 

  • Collaborate with cross-functional teams to develop effective marketing and sales campaigns that align with business goals. 

  • Build and deploy email marketing campaigns, including writing and editing email copy, designing templates, and scheduling campaigns. 

  • Implement multi-channel marketing and sales automation strategies, integrating email, social media, and other digital marketing channels. 
     
Analytics and Reporting: 

​​​​

  • Regularly analyze campaign performance, generate reports, and provide insights to optimize marketing and sales efforts. 

  • Utilize data to track key performance indicators (KPIs) and make data-driven recommendations for continuous improvement. 

  • A/B test campaigns and workflows to optimize conversion rates, engagement, and sales effectiveness. 


Marketing and Sales Technology Evaluation: 

  • Stay up-to-date with marketing and sales automation trends, tools, and best practices. 

  • Evaluate and recommend new marketing and sales automation technologies or integrations to enhance campaign and sales effectiveness. 


Team Collaboration: 

  • Work closely with the internal account teams and client sales teams to ensure seamless execution of campaigns and alignment with marketing and sales objectives. 

  • Provide guidance and mentorship to junior members of the marketing and sales automation team, fostering skill development and growth. 

  • Manage and foster junior team members’ growth  

Qualifications: 

  • Bachelor's degree in Marketing, Business, or a related field. 

  • Proven experience (5+ years) in marketing operations, marketing automation and sales automation, including hands-on experience with all or most platforms listed above  

  • Proficiency in email marketing, lead nurturing, sales automation and enablement, and campaign execution. 

  • Strong analytical skills with the ability to interpret data and make data-driven decisions. 

  • Exceptional communication and writing skills. 

  • Experience with HTML/CSS and email marketing best practices. 

  • Adept at A/B testing and optimizing campaign and sales performance. 

  • Knowledge of CRM systems and integration with marketing and sales automation platforms. 

  • Detail-oriented, with excellent project management skills. 

  • Certifications in marketing automation and sales automation platforms (e.g., HubSpot, Marketo, Salesforce) are a plus. 
     

If you're a seasoned marketing and sales automation manager looking to take your career to the next level and drive marketing and sales success in a forward-thinking company, we encourage you to apply. Join us in shaping the future of this industry and making a difference at Matter. Apply today! 
 

Why Matter? A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include: 

  • Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year. 

  • A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance. 

  • Competitive salaries, and lots of room for long-term growth and development 

  • Top notch health, dental, and vision plans 

  • Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more. 

  • Paid volunteer time through our Helping Hands program. 

  • Matter Wellness program, featuring extracurricular activities and interoffice competitions 

  • Employee referral program (get a $$ bonus for each referral we hire) 

  • Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more. 

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program. 

Apply: Marketing Automation/CRM Manager
* Required fields
First name*
Last name*
Email address*
Location *
Phone number*
Resume*

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

Cover Letter
What’s your citizenship / employment eligibility?*
Are you 18 years of age or older?*
Earliest start date?*
How'd you hear about us?*
What are your salary expectations?*
Link to portfolio/examples of work (if applicable):
The following questions are entirely optional.
To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER
Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:
YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST
NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST
I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Name Date
Human Check*